Find accounts ready to switch
Spot accounts approaching renewal or evaluating alternatives, so you engage before a contract is locked in.
MARKET & COMPETITIVE
Competitive Intelligence to Find and Win Competitor Accounts
InFynd gives your sales, marketing and strategy teams real-time market intelligence on competitor accounts, technology stacks and renewal windows, so you can build displacement plays with confidence.
- Verified contact data with direct dials
- Filter by role, industry and geography
- Real-time alerts on hiring and intent signals
- Direct CRM sync, Salesforce, HubSpot & more
Why it matters
Win more by knowing where competitors stand
Use competitive intelligence and technographics to focus your effort on accounts where a switch is most likely.
See the technology behind every account
Use technographics to understand which competitor tools an account runs and where your solution fits.
Cut wasted displacement effort
Concentrate outreach on accounts where buying intent and timing line up, instead of broad, unfocused campaigns.
Use cases
Where competitive intelligence drives growth
Four ways teams use market intelligence and B2B data to win, defend and grow accounts.
Competitor displacement
Target accounts using a competitor's solution, timed to renewal windows and rising buying intent.
ABM against competitor accounts
Launch ABM campaigns with messaging built around the incumbent tool each target account uses.
Market and category analysis
Track market share shifts, emerging competitors and technology adoption to shape strategy and positioning.
Win-back and retention
Monitor customers and lost deals for competitor adoption and evaluation activity, so you can step in early.
How it works
From competitor data to displacement plan
Start
- 01
Choose your competitors
Select the competitors, technologies and market segments you want to monitor.
- 02
Map competitor usage
We identify which accounts use which solutions, adding technographics and renewal timing to each record.
- 03
Spot switching signals
Real-time data and buying intent signals highlight accounts that are evaluating alternatives or nearing renewal.
- 04
Launch targeted plays
Send prioritised accounts and verified contacts to your CRM and outreach tools through CRM integration, ready for displacement and ABM plays.
THE DIFFERENCE
Competitive intelligence, built differently from traditional providers
Traditional Providers
InFynd
Outdated competitor lists
Real-time competitor and technology data
No renewal timing
Renewal window and evaluation signals
Surface-level firmographics only
Deep technographics and incumbent tool data
Unverified contact data
Verified, role-specific decision makers with strong data accuracy
Manual CSV exports
Direct CRM integration
Resources
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Customer Stories
Trusted by Sales & Marketing Teams Worldwide
Join 1,000+ businesses that use InFynd to power their pipeline with verified, compliant B2B data.
“
I appreciate InFynd for breaking ground in a market traditionally dominated by large, inflexible corporates.
GB
Gary B.
Success Manager
“
I've used InFynd for a while and they always deliver. Their modeled data and SaaS product are flawless. Top-notch service and support.
CB
Chris B.
Head of Dialler Analytics
“
I've been with InFynd for two years and haven't looked elsewhere. Their accurate data meets our ROI expectations. The team is expert and flexible—a joy to work with!
SB
Scott B.
Marketing Strategist
“
They are always so helpful, at any time of the day. All queries answered promptly and first time, ensuring no delays.
MW
Mark W.
Sales Head
“
We've been using InFynd to successfully drive more B2B leads through email broadcasting and data acquisition.
ML
Matt L.
Enterprise Owner
“
InFynd impresses with timely delivery and data quality. Their accuracy and depth boost our confidence in executing targeted campaigns.
JW
Jack Ward
Marketing Director
“
InFynd's forward-thinking approach to lead generation and information solutions is truly disruptive. The team has consistently met all our data needs.
JA
Jose A.
Sales Person
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InFynd makes it easy to identify prospects and reach decision-makers. As someone in sales, this tool has been a lifesaver for finding prospect information.
SL
Sharu L.
Marketer
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InFynd has one of the largest B2B databases. It really simplifies our work with our clients and gives us accurate contact and other personal information of the clients for easy communication.
GB
Ganesh B.
Marketing Coordinator
Frequently asked questions
Competitive intelligence data shows which competitor solutions accounts use, when contracts may renew and when accounts are evaluating alternatives. InFynd combines technographics, buying intent and market signals to give you a live view.
InFynd draws on verified public sources, partner networks and proprietary research, then validates the data through automated and manual checks to keep data accuracy high.
Yes. You can filter by competitor name, incumbent technology and renewal window, as well as role, industry and geography, so your target list reflects the plays you want to run.
Data is refreshed continuously and surfaced as real-time alerts when target accounts show evaluation activity, so your team can act while the opportunity is open.
Yes. Prioritised accounts and verified contacts can be pushed directly into your CRM and outreach tools. InFynd data is collected and delivered in line with GDPR and applicable data protection requirements.
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