How a Leading UK Job Board Reached 3× More Hiring Decision-Makers and Cut CRM Decay by 60%
One of the UK's largest independent job boards transformed its employer acquisition strategy using InFynd's verified B2B data, enrichment services, and managed demand generation.
TL;DR
Key Results
- Decision-maker reach increased by 3× through precision-targeted contact data
- Email campaign bounce rates dropped from 18% to under 3%
- CRM data decay reduced by 60% after a full cleanse and enrichment programme
- 45% more new employer pipeline conversations within 8 weeks
- Outreach time cut by 50% — team focused on closing, not prospecting
- New sector verticals unlocked: logistics, healthcare, engineering, retail
The Challenge
Scaling employer acquisition without clean data
As one of the UK's most trusted job boards, the client's growth depended on consistently onboarding new employers and expanding relationships with existing recruiter clients — but scaling B2B outreach at the pace required was proving increasingly difficult.
Deteriorating Data Quality
Internally held prospect lists were ageing rapidly. Outdated job titles, defunct email addresses, and missing decision-maker contacts were burning budget on irrelevant records.
Lack of Targeting Precision
The employer audience spanned SME HR Managers to enterprise Talent Acquisition Directors — without segmented, verified data, campaigns lacked the precision to engage the right people.
CRM Inaccuracy at Scale
With thousands of employer accounts in the system, records had decayed significantly — duplicate entries, missing fields, and outdated contacts creating friction for the sales team.
Inability to Break New Sectors
Expanding into logistics, healthcare, engineering, and retail required net-new prospect lists the internal team lacked the capacity to build and verify at scale.
"We had a strong product and a clear value proposition for employers, but our outreach was only as good as the data behind it. We needed a partner who could give us the right contacts, in the right sectors, with the confidence that the data was clean and current."
The Solution
Why they chose InFynd
Precision-built prospect data, full CRM restoration, and a managed outreach engine — purpose-built for B2B revenue growth.
Custom B2B Data Build
InFynd constructs bespoke prospect databases tailored to a client's exact ideal customer profile, verified and enriched with firmographic and contact-level intelligence.
InFynd built a segmented contact list of HR Directors, Talent Acquisition Managers, and Hiring Managers across target sectors — filtered by company size and geography.
- 3× increase in reachable decision-maker contacts
- Previously untapped sectors now accessible
Data Cleansing & CRM Health Check
InFynd audits existing CRM records to remove duplicates, correct errors, and restore data accuracy — ensuring every record is clean, current, and commercially useful.
A full health check on the employer CRM — removing stale records, deduplicating entries, and appending missing contact details and decision-maker intelligence.
- CRM data decay reduced by 60%
- Sales team efficiency significantly improved
Data Enrichment & Intelligence
Enhances existing records with missing data points — LinkedIn profiles, updated job titles, direct dials, company size, revenue band, and intent signals.
All employer accounts and new prospect records were enriched with decision-maker profiles, industry classifications, and company-level firmographics.
- Fuller profiles enabling personalised outreach
- Improved lead scoring and prioritisation
Managed Email Campaign & Demand Generation
InFynd designs and executes structured, multi-touch email outreach sequences built on verified data — with messaging tailored to audience segments and campaign goals.
Parallel outreach sequences targeted cold prospects, dormant accounts, and new sector verticals — each with messaging aligned to the client's employer-facing value proposition.
- Email bounce rate fell from 18% to under 3%
- 45% more pipeline conversations in 8 weeks
AI-Powered Outreach (AI SDR)
Automates personalised outreach at scale using AI-driven sequencing, engagement scoring, and intelligent follow-up timing — so no warm lead goes cold.
The AI SDR handled initial outreach and follow-ups, identifying engaged prospects and escalating them to the commercial team for closing conversations.
- Prospecting time reduced by 50%
- Team redirected to qualified pipeline management
Implementation Timeline
Fully operational in under 4 weeks
Discovery & Data Strategy
ICP definition, sector mapping, CRM audit initiation, and campaign brief alignment.
Data Delivery & CRM Restoration
Custom prospect data delivered, CRM cleanse and enrichment programme completed across all employer accounts.
Campaign Build & Testing
Outreach sequences built, tested, and approved across all target segments — cold, lapsed, and new sector verticals.
Live & Optimising
Campaigns active across all segments. Real-time reporting live. Iterative optimisation on messaging, targeting, and budget allocation.
Client Testimonials
What the client said
"InFynd gave us a complete reset on how we approach employer outreach. The data quality was immediately noticeable — cleaner lists, fewer bounces, and conversations with people who actually hold the hiring budget. The managed campaign service meant we could scale fast without stretching the team."
"What took us weeks to piece together internally — prospect research, list building, CRM tidying — InFynd delivered in days. The pipeline impact was visible within the first month."
Key Takeaways
Three pillars of success with InFynd
Data Quality Drives Pipeline Quality
Every stage of employer acquisition depends on accurate, verified contact data. InFynd eliminated the noise and put outreach in front of the right people.
Scale Without Overhead
InFynd's managed model allowed multi-segment, multi-touch campaigns simultaneously — without additional headcount or managing multiple vendors.
From Stale CRM to Sales Engine
A full CRM health check transformed the existing database from a liability into an asset — enabling re-engagement of dormant accounts with confidence.
About the Client
Client snapshot
InFynd Services Used
Services delivered
Results at a Glance
Headline impact
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