Advanced audience profiling
Combine demographic, firmographic, behavioural and intent data to build custom audience insights aligned to your ICP.
CUSTOM DATA SOLUTIONS · UK
Custom Data Solutions Built Around Your Audience and Goals
Bespoke data, built for your exact audience.
InFynd builds personalised, custom-built data around your audience, sales process and marketing goals. Demographic, firmographic, behavioural, intent and technographic data come together in one dataset that fits your CRM.
Trusted by 1,000+ companies
KEY FEATURES
Why tailored data solutions beat generic lists
Tailored data enrichment
Add custom fields that match your CRM schema and sales workflow, so every record arrives ready to use with no reformatting.
Flexible data delivery
Receive your custom dataset by API, data feed, CSV or direct CRM integration, whichever fits your systems.
Proactive data quality management
Ongoing validation, refreshes and health checks keep your bespoke data accurate long after delivery.
USE CASES
Where custom data delivers the most value
Account-based marketing
Build hyper-targeted account lists with persona-level depth, so each campaign reaches the right buyers at the right stage.
New market entry
Launch with a custom dataset of named accounts and decision makers already mapped for your target market.
Event and webinar audiences
Invite the right people by job function, seniority, industry and location to fill events with relevant attendees.
Sales territory mapping
Give every rep clean, deduplicated, role-specific contacts for their patch, with no overlap between territories.
Product launch targeting
Reach early adopters, key decision makers and influencers as your product goes live.
Partner and reseller outreach
Build lists of channel partners filtered by company size, location and technology stack.
PLATFORM FEATURES
What's included in every custom build
Built from scratch around your ICP, delivered straight to your CRM, and compliant from day one
- Custom dataset build: Built from scratch around your ICP, sector and campaign goals.
- CRM integration: Push data directly into Salesforce, HubSpot, Zoho and more.
- Intent and technographic data: In-market buying signals and technology insight layered onto every custom list.
- GDPR compliance pack: Full compliance documentation supplied with every data order.
ARTIFICIAL INTELLIGENCE
AI-Powered Audience Profiling
AI-driven matching across the live B2B universe finds the accounts and contacts that look most like your best customers.
- ICP matching and advanced audience profiling
- Predictive intent scoring on every contact
- Automated refreshes triggered by engagement and change signals
- Dynamic segments aligned to your sales funnel
AI-Enriched Contact
Amelia Brooks
Head of Growth, Northwind Ltd
Daniel Okafor
Marketing Director, Brightwave
Priya Nair
Sales Operations Lead, Orbit Systems
HOW IT WORKS
From first brief to live data
- 01
Step 01 · Brief & Discovery
ICP and persona mapping
- ICP and persona definition
- Sector and geography scope
- CRM schema alignment
- Compliance requirements review
- 02
Step 02 · Build & Enrich
Custom dataset build
- Verified contacts built to your criteria
- Behavioural and intent data overlay
- Custom fields and attribute building
- Full deduplication and validation
- 03
Step 03 · Deliver & Activate
Channel-ready delivery
- API, CSV or direct CRM delivery
- GDPR compliance documentation
- Dedicated account manager
- Ongoing refresh and monitoring
THE DIFFERENCE
Custom data, built differently from traditional providers
Traditional Providers
InFynd
Generic lists built for a broad audience
Built precisely around your ICP
Fixed fields that never match your CRM
Custom fields mapped to your CRM
Stale records with no refresh
Continuously validated and refreshed data
One-size-fits-all delivery
Flexible delivery by API, CSV or CRM integration
Basic demographic and firmographic data only
Demographic, firmographic,behavioural, intent and technographic data in one dataset
Customer Stories
Trusted by Sales & Marketing Teams Worldwide
Join 1,000+ businesses that use InFynd to power their pipeline with verified, compliant B2B data.
“
I appreciate InFynd for breaking ground in a market traditionally dominated by large, inflexible corporates.
GB
Gary B.
Success Manager
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I've used InFynd for a while and they always deliver. Their modeled data and SaaS product are flawless. Top-notch service and support.
CB
Chris B.
Head of Dialler Analytics
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I've been with InFynd for two years and haven't looked elsewhere. Their accurate data meets our ROI expectations. The team is expert and flexible—a joy to work with!
SB
Scott B.
Marketing Strategist
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They are always so helpful, at any time of the day. All queries answered promptly and first time, ensuring no delays.
MW
Mark W.
Sales Head
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We've been using InFynd to successfully drive more B2B leads through email broadcasting and data acquisition.
ML
Matt L.
Enterprise Owner
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InFynd impresses with timely delivery and data quality. Their accuracy and depth boost our confidence in executing targeted campaigns.
JW
Jack Ward
Marketing Director
“
InFynd's forward-thinking approach to lead generation and information solutions is truly disruptive. The team has consistently met all our data needs.
JA
Jose A.
Sales Person
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InFynd makes it easy to identify prospects and reach decision-makers. As someone in sales, this tool has been a lifesaver for finding prospect information.
SL
Sharu L.
Marketer
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InFynd has one of the largest B2B databases. It really simplifies our work with our clients and gives us accurate contact and other personal information of the clients for easy communication.
GB
Ganesh B.
Marketing Coordinator
Frequently asked questions
A custom data build is a dataset created specifically around your target audience. Every field, segment and record is aligned to your ICP, CRM and campaign objectives, rather than taken from a generic list.
Yes. Through tailored data enrichment we can append demographic, firmographic, behavioural, intent and technographic data, plus custom fields, to your existing records, then validate and deduplicate them.
By API, data feed, CSV or direct CRM integration, including Salesforce and HubSpot, whichever suits your systems and workflow.
Timelines depend on the size of the dataset, the number of custom fields and your delivery method. We scope the schedule during the brief and discovery step, and your account manager confirms it before work starts.