Data integrity analysis
Find inconsistencies, outdated records, invalid emails and incomplete fields, so you can improve CRM data quality at the source.
CRM DATA HEALTH CHECK · UK
CRM Data Health Check Service That Powers Sales, Not Problems
A clean CRM database your team can trust.
InFynd's CRM data health check service audits, cleanses and enriches your CRM, so your sales team works from data they can trust. As a UK CRM data cleansing service, we find and remove duplicates, fix decayed records and check consent.
Trusted by 1,000+ companies
KEY FEATURES
What our UK CRM data audit covers
Custom field optimisation
Review and tidy custom fields so your team can find, use and report on data with confidence.
Lead and account scoring validation
Check scoring rules against clean data, so your team focuses on the highest-value opportunities.
User activity and ownership review
Identify inactive users and unassigned records to restore accountability across your CRM.
USE CASES
When to run a CRM health check
Pre-campaign clean
Validate and refresh your contact data before a major campaign, for better deliverability and response.
Post-migration clean-up
Detect and resolve duplicates, broken fields and import errors after a move to Salesforce, HubSpot or another CRM.
Sales performance review
Audit data quality alongside pipeline activity to find where poor data slows your team down.
GDPR compliance audit
Validate consent records, suppression flags and opt-in audit trails across your CRM.
ABM readiness
Make sure target account data is complete, accurate and deduplicated before your ABM programme launches.
Quarterly data hygiene
Schedule regular cycles with our CRM data hygiene service to keep your database clean all year.
PLATFORM FEATURES
Keep Your CRM Data Clean, Accurate, and Actionable
Salesforce data quality and HubSpot data cleanup, plus Zoho, Microsoft Dynamics and Pipedrive. We work with the CRM your team already uses.
- Duplicate detection and removal: Multi-field matching to find and merge duplicate contacts, accounts and leads for reliable CRM duplicate removal.
- Email validation: Bounce, spam trap and deliverability checks on every record.
- GDPR compliance review: Opt-in status, consent records and suppression flag checks.
- CRM architecture review: Field naming and data model alignment for cleaner reporting.
ARTIFICIAL INTELLIGENCE
AI-Powered CRM Hygiene
AI finds duplicate patterns, decaying records and consent gaps that manual audits often miss.
- AI duplicate matching across name, email and company
- Decay prediction by field type
- Consent gap detection
- Smart merge recommendations that protect record history
Cleansed Contact Record
Marcus Hale
Revenue Operations Manager · Harbour Systems
Elena Rossi
Marketing Operations Lead · Kestrel Group
Tom Whitfield
Head of Sales · Alder & Co
HOW IT WORKS
From first audit to a clean CRM database
- 01
Step 01 · Secure Audit
Full CRM diagnosis
- Secure CRM export and analysis
- Duplicate detection
- Email and phone validation
- GDPR consent and suppression audit
- 02
Step 02 · Cleanse & Enrich
Refresh and re-architect
- Duplicate merge and record clean-up
- Missing field completion through UK CRM data enrichment
- Suppression flag application
- Field architecture optimisation
- 03
Step 03 · Re-Import & Monitor
Ongoing data hygiene
- Re-import with a full audit trail
- Ongoing monitoring
- GDPR documentation
- Regular refresh cycles
THE DIFFERENCE
What a healthy CRM looks like
Traditional Providers
InFynd
Data decay ignored until reports break
Continuous validation prevents data decay
Duplicates everywhere
Multi-field deduplication with a merge audit
No GDPR audit trail
Full consent and suppression audit
Outdated field architecture
Optimised, reportable data model
One-off clean only
Regular hygiene cycles
Customer Stories
Trusted by Sales & Marketing Teams Worldwide
Join 1,000+ businesses that use InFynd to power their pipeline with verified, compliant B2B data.
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I appreciate InFynd for breaking ground in a market traditionally dominated by large, inflexible corporates.
GB
Gary B.
Success Manager
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I've used InFynd for a while and they always deliver. Their modeled data and SaaS product are flawless. Top-notch service and support.
CB
Chris B.
Head of Dialler Analytics
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I've been with InFynd for two years and haven't looked elsewhere. Their accurate data meets our ROI expectations. The team is expert and flexible—a joy to work with!
SB
Scott B.
Marketing Strategist
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They are always so helpful, at any time of the day. All queries answered promptly and first time, ensuring no delays.
MW
Mark W.
Sales Head
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We've been using InFynd to successfully drive more B2B leads through email broadcasting and data acquisition.
ML
Matt L.
Enterprise Owner
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InFynd impresses with timely delivery and data quality. Their accuracy and depth boost our confidence in executing targeted campaigns.
JW
Jack Ward
Marketing Director
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InFynd's forward-thinking approach to lead generation and information solutions is truly disruptive. The team has consistently met all our data needs.
JA
Jose A.
Sales Person
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InFynd makes it easy to identify prospects and reach decision-makers. As someone in sales, this tool has been a lifesaver for finding prospect information.
SL
Sharu L.
Marketer
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InFynd has one of the largest B2B databases. It really simplifies our work with our clients and gives us accurate contact and other personal information of the clients for easy communication.
GB
Ganesh B.
Marketing Coordinator
Frequently asked questions
Timelines depend on the size and complexity of your database and the number of fields we review. We confirm the schedule when we scope the work, before anything starts.
We work with Salesforce, HubSpot, Zoho, Microsoft Dynamics and Pipedrive. If you use a different system, ask us and we will confirm what we can support.
Yes. Your CRM data is transferred and handled securely, in line with GDPR, and is only used to deliver your health check. Full details are set out in your agreement.
Yes. Smart merge recommendations and merge rules keep activity history, notes and key fields, so you keep the full record while the duplicates are removed.
Yes. Our CRM data hygiene service includes regular refresh cycles and ongoing monitoring, so your CRM stays clean after the first health check. GDPR documentation is supplied.