5 Ways to Measure and 3 Tips to Improve Website Engagement

Creating a website alone will not solve its purpose of doing business. The role of website engagement is important to grow and develop business. By making visitors land on your website, they need to read the content, interact with the forms available and click on the forms to initiate calls to action.

Inorder to be successful you need to constantly measure your website engagement and also improve it to keep engagements happening. This is important for more leads to come and for increasing revenue in the future.

Some of the ways to measure website engagement are explained below which could be useful for many

1. Depth of the scroll

One of the basic metrics that is used especially when you are using Google Analytics 4, there is a built in scroll depth metric does measure 90% scroll which might be more for many people. If you are not familiar with custom metrics, there are dimensions in Google Analytics that gives details of people from the city or the page that they are visiting.

2. Is Call To Action (CTA) view important

This is one thing most people do not care or think about it. Once you have spread CTAs all over the site, you really cannot know if anyone was looking at them or not. A page view doesn’t give information on what is seen or anything done to the information. But a click a button option could record number of times people clicked the button to open the form. This could create a conversion rate as viewers do check information before submitting.

3. Engagement of Form

On filing of form, many times people hesitate to fill all fields in the form as it is tedious and time consuming. Even filing the star marked fields would be huge in number and it definitely looses the interest of viewers. In Google Tag Manager, there is a small piece of Javascript that is used to record when people either fill or skip it or click in or click out.

4. Usage of Google Translator

There are many languages available to convert languages based on the usage. You can check if people are using Google Translator in order to check and view your website. A small link is to be added to Google Tag Manager to check on the usage of Google Translator.

5. Usage of Accessibility tool

Every website does have devices to manage the usage of the website and how they are engaging on the website. One of the tools available is the Monsido Page Asist that create a better experience in accessibility of website.

Now let us check on ways to improve the website engagement

1. Get your metrics tied to your revenue and goal conversion

Try to focus on increasing the revenue rather than doing analytics for the sake of it. For example, if you are having call to action of more than 90% it is likely to be more converted than people who do not. So by being able to say that with confidence and measure it is more important and is one of the best ways to communicate.

2. Having the referrer path fully recorded

There is a dimension named Google path in Google Analytics but it is not so useful. This referrer path is available in the browser many times and it gets captured by Google Analytics. By capturing it, you do get the exact information from where people are coming.

3. Adding ? subscriber = yes parameter

By adding the above parameter, you could get pop up for sign up newsletter which gets recorded into your website. It may look odd but it does create and improve better user experience. Other than this you can add different parameter outputs in URLs and make decision based on it.

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