Tagteam Maximizing on the Roles Between Marketing and Sales Teams
Explore the fundamental role of the marketing and sales teams in the customer journey, and how their collaborative efforts can lead to business success.
As a team, Marketing and Sales go hand in hand to support a company through its journey to gaining customers and generating profits. There are key elements of the journey that are essential to how customers are carried through it as well. Many companies look to their marketers or sales teams to boost revenue for businesses in many, and often individual, ways. However, it is critical to maximize on productivity and customer conversion by using marketing and sales as a combined effort to accomplish the often-challenging aspirations ahead of many companies. With the conversion rate for landing pages being around 2.35% it is important for tactics on both the marketing and sales side to work together in boosting these percentages.
First, let’s cover the role and capabilities that come from the marketing aspect of a business. We’ve briefly mentioned some of the techniques a company can benefit from when it comes to conversion marketing (email marketing in particular) but on its own, marketing is a wide umbrella that covers a lot of responsibilities for a business. Take campaigns for example. A marketing campaign can promote and sell a product because it was developed by knowing and understanding the interests of the customers it is targeting. A campaign can help your business accomplish a variety of goals such as driving traffic to your website, using a trial of your product or schedule of a demo. What ever the end goal of the campaign might be, the driving force behind it is the collective action put together by a marketing team. But as the marketing team captures and funnels your customers, what happens next?
This is the segment of the journey where we’ve referred to as the ‘’tagteam’’. At this point after the marketing, the customer relationships, services and support are a critical component that works in conjunction with the marketing team. The growth of the company’s goals, such as sales of products, is realized when their sales team carries out these main goals to close deals. Think of the sales team as the nucleus of customer acquisition and where a business should want the integrity of their product to shine the brightest right before closing. Customer retention is another aspect of the journey, but for now the dynamic between sales and marketing drives the main goal of closing deals for most businesses.
Teams collaborating teams isn’t often credited for why a business thrives. Firms and offices are made up of departments that are built from small teams working together. Whether directly or indirectly, it is clear that the biggest accomplishments can be created when collective action is put into place.
