Is asking for feedback a good sales strategy for cold leads?
Discover how asking for feedback can enhance sales strategies with cold leads and improve overall customer experience.
Selling to someone who's gone a little chilly on you? Perhaps they completed an application but never bought it from you, or they made a purchase but haven't returned, it can feel like convincing someone to jump into a lukewarm pool. It's not impossible when you don’t plan the right approach.
You may undervalue the power of getting and analyzing the feedback. But it will help you to improve ideas to enhance their interest. Soliciting their opinions and getting in touch with the cold leads makes it easier for you to convert them into hot prospects. InFynd provides accurate B2B contact data of your leads, and it will surely be useful to re-engage cold leads.
Why Feedback Is Your Sales Superpower
Getting feedback is common everywhere. Hearing other's suggestions and their experience will help you to achieve improvements at some point. That’s why getting feedback and analyzing those suggestions are essential. For sales, it’s considered to be more important. Ask for feedback from the prospective clients who haven’t converted yet, via cold emailing and collect their suggestions. It paves the way for an area of learning directly and helps you convince them using personalized messages by making them their priority. This step allows you to gain their interest again and use the different approaches to reach them easily.
Feedback Makes You a Better Salesperson (and Your Product Better Too!)
The customer feedback strategy is the best part for the salesperson to make their process not stop and stay in a continuous flow. Constantly seeking suggestions and their opinions through feedback transforms your sales team completely into customer-focused. This enhances the consumer experience and improves your product (after all, you're giving them what they want!). Consider it as cultivating a reputation for being aware, individuals will recall the business that paid attention.
Conquering Cold Calls with Feedback
So how could this re-engaging those cold leads using the collected feedback be done?
So how do you re-engage those cold leads using feedback? The following advice can help you transform that first shiver into a cozy feeling:
- Make it Personal: Don't just blast out generic emails. Make a specific mention of the lead's business or sector to demonstrate that you've done your research in your sales prospecting email. Personalization makes a big difference.
- Keep it Short and Sweet: Nobody wants to write a novel in their inbox. Clearly state what kind of input you're seeking and make it simple for people to provide it.
- Offer Something in Return: Share offers like useful content, a free trial, pricing offers, or anything related to industry insights.
- Branch Out Beyond Email: social media is your friend! A direct message on Twitter or a brief survey on LinkedIn might be excellent methods for gathering informal input.
Turning Feedback into Sales Gold
Now that you’ve known about the importance of feedback, and how to use it?
Here's how to convert that feedback into magic for your sales growth:
- Analyze It: Collect feedback and check for patterns or any other common themes that arise. Does it have any specific pain points your product needs to solve? Use this feedback to refine your features and tailor your offerings to meet the customer needs, it’s not just a Cold Sales Strategy.
- Train Your Team: Do you think investing money alone is important? No, it’s not like that. Also, invest in some more training sessions for the sales team to improve their knowledge based on the feedback you got. Provide targeted training to address common concerns and equip them with the best sales strategies that make conversions.
Getting feedback does not mean you are just closing a deal. But it's important for cultivating a relationship to know about their interests and experience what they have. This small gesture can open the door for future success by turning a cold call into a friendly discussion and B2B lead conversion. InFynd not only provides you with the B2B contact data; it also brings you the right data to turn cold leads into lasting connections. Therefore, instead of using a canned response the next time you contact a cold lead, ask them for their opinion. You must be getting the sales rate you expected.
