Emails and Your Product Launch
Discover the power of well-crafted email announcements, intriguing campaigns, and consistent automation to ensure your successful product launch.
Launching InFynd gave us the opportunity to outline our marketing experiences as a resource shared through social media and our blogs. What we’ve found to be even more critical is how our messaging and introduction of ourselves could pique the interest of others. Email marketing is one of the main vehicles we use to reach our audience with rapid and concise messaging that delivers a call to action. When done well, email marketing could prevent product launches from failing.
Lack of clear information about your product could subject it to failure. This is especially important to avoid when your product is new and unfamiliar to the world. Luckily there are three main tools that can help get you going. You can think of announcements, intriguing campaigns, and consistent automations as a trinity to helping your product survive its early infant stages.
With 73% percent of millennials learning of products through their emails you can image sales and revenue might increase as a direct result of your product being communicated to consumers via email. So why not make the most out or your announcement email and let your audience know what’s of a new product?
Ensure your audience that you’re solving a problem for them right away.
Any company can announce they have added new features to their software. Be sure to state immediately why it will solve your consumers unique issues. Introduce the benefits right away and that you’ve done the research to meet their needs.
Provide value in your email statements and subject lines. In doing so, Your prospects can see that your priority is to inform and most importantly, help.
There are numerous ways to structure your announcements. From showing instead of telling to offering value incentive and everything in between. The announcement style will likely depend on your sector and the brand identity of your product. There are over 20 ways an announcement can be given. Once you’ve crafted this, bringing in automation to keep your audience informed should follow suit.
Engaging and informing your audience of your product straight away and clearly will boost the longevity, growth and revenue for your organization. A lot has likely gone in to creating your product so make the most if its launch with your announcement, campaigns and automation.
