6 Effective Email marketing tips to increase your open-rate
Get High open-rate and stand out in the user's inbox. But how? Here are six simple email marketing tips you'll need to apply to increase open rates for your campaigns
Still stagnant in the customer’s inbox and waiting for them to open your emails? Then you’ll need the right strategies to increase the open rates immediately. Thankfully this blog is all about that: to share the tricks and tactics to increase the open rates of your Email campaigns.
Be it an email campaign or follow-up emails, getting them to open your email is the first step toward the conversation. If they don’t open your email, they’ll never get a chance to read the credible copy of the content you wrote.
If you’re looking to improve your open rates, then you’re in the right place.
This article discusses 6 proven Email campaign tips to increase the open rates for your email campaigns.
1. Segmentation of your Email list matters!
Segmentation of your list of Email data is a personalization strategy used to deliver more relevant emails to subscribers based on their geographic location, interests, purchase history, and other factors. It is one of the most significant and simplest ways to increase open rates.
Unlike any other large communication channel, email enables you to create content for a small group of individuals rather than sending generic information to everyone and expecting it appeals to a majority.
Email segmentation provides an individualised experience through mass media. Crafting more relevant emails results in more value for the receiver, which leads to greater value for your company.
2. Personalization is the key
Personalization is a viable tactic for connecting one-on-one with each person to make them know more about your company. Personalisation is highly essential to 42% of customers, according to statistics. Email customization may make every email appear to be a special offer tailored to them.
To stand out from the inbox, use triggered customised emails to spotlight moments when your subscribers expect an email or to celebrate moments when your client has attained a goal.
Send emails from a person rather than from the brand to appear more humane. Add a postscript to the email to personalise it. This shows subscribers that you’re not simply prospecting them but also interacting with them as individuals.
3. Induce a sense of Urgency or stress Scarcity
Conveying a sense of urgency in your emails is essential because that will drive them into action. Adding content that helps prompt your subscribers to act immediately is an effective way to increase email openings and potential sales. You can:
1. Stimulate interest using time-sensitive phrases that cause pressure on them to take action right away.
2. Use FOMO(fear of missing out) content to place priority so that they may not get the same offer to purchase your coveted products and let them know that your supplies are limited.
3. Use exclamations, capitalization and emojis to illustrate a sense of urgency. Visuals in the subject line help your email pop out from the crowd.
Tip: Avoid using !!!! all together at a time. Capitalise short phrases and don’t capitalise the entire subject line. Cause’ all these will lead to spam.
4. Highlight possible savings: Highlight the savings that your subscribers may be able to make. Add the savings or discount in big and bold characters so that recipients can notice their savings even if they scan the email.
4. Customize the subject lines
The subject line of your email is the first thing your subscribers perceive about your brand. Will your consumer immediately open your email? This is where email subject line personalisation comes into play. Experiment with different subject lines for your audience and see what performs best. Write your subject lines and emails as though they were to a buddy. This strategy might help your language feel more natural and authentic.
5. A/B testing
Although email personalization appears to be concise, a few factors can influence the experience. A/B testing is the act of sending one version of an email to one set of subscribers and another variation to another set of subscribers and determining which variation produces the best results.
You may test email subject lines, word count, length, and content in A/B testing.
6. Email Scheduling: Schedule at the right time
The timing of your email messages can have a profound effect. Before you ask, there isn’t a one-size-fits-all day or time when it’s optimal for every business to send their emails. Every company has a unique audience with distinct demands and behaviours. As with anything else in B2B email marketing, you should experiment with different days and times to see what works best for your audience.
So, if you routinely send your emails on Wednesdays at 10 a.m., you’ll see that your open rates will rise over time as your audience grows accustomed to receiving your emails on that day and hour. What matters most is that you choose a day and time that works for your target audience.
Winding Up
These tips can help any campaign to get better open rates, but don’t be discouraged if it doesn’t turn right. Email marketing is an art, get the ball rolling to experiment and look for yourself what tactics work the best for your business and your customers. Thank us later
