Deciding When Automation is Best for Scaling Growth
Discover how strategic automation, AI and marketing can increase customer retention, revenue and scale your business growth.
Strategizing how to boost your company’s customer lifetime value may sound tricky on its own but paired with automation, companies can start to make tactical decisions with long term benefits.
To put it simply, Growth Automation combines programs in marketing, AI and special resource offers to increase the long-term lifecycle value of customers involved with a company. As mentioned in our blog on defining leads, we now understand the value of long-term customers versus the abundance of them. Growth Automation can support this philosophy by increasing retention through marketing programs and other automation strategies. The key to automation is make these programs individualized and avoid programming that lumps consumers together. With a customer base both large and small, segmenting your consumers is important to executing a thorough growth strategy.
Growth Automation can support this by uniquely creating offers and resources based on the data generated from the customer base you may have. It is a machine learning technique that if adopted can help marketers make more savvy decisions when pursuing how growth might be generated in their companies.
The machine learning can break down special offers, growth automation and even product integration to maximize on engagement. Analysis and evaluation of how customers interact with your business can create a baseline for where automation best suits your customer base. This aspect of machine learning can also increase revenue by lowering costs involved in your business. Think of this as an opportunity to maximize on productivity by reducing cost, eliminating redundant tasks and penetrating multiple channels all at once.
For a simple example, automation can be executed in the form of your marketing email flows. Once your consumer base is segmented, list into steps the ways in which the email flow can operate and funnel to the appropriate consumer. Save time and target customers with relevance and quality.
Automation supports both inbound and outbound marketing by creating visibility over your base as your company grows larger. Managing who and how you will optimize much of the process and generate expansion for your company more steadily.
