How Long Should a Cold Call Pitch Be?  

Cold calling. It’s an effective strategy for the salespeople and most of the sales professionals utilize this strategy to connect with their prospects initially. Let’s be honest. Do you think, it’s an easy task? No., right? It can feel difficult and boring to make calls to those who have never heard of you and do not even know your product. But, you have only a few minutes to create interest for them and to convince them to initiate their purchase. So, how long should your cold-calling pitch be?

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What Makes Them Tick?

When you do the cold call right., it’s seriously an amazing method to maintain closer connect with the prospects. But you have to make them tick. How could it be possible?

Plan your cold call before you make it. Deliver clear communication and a concise message to the right person that sparks interest in your product.  

There's no magic one-size-fits-all answer. The ideal length of your cold-calling script depends on a few things:

• Your Product: First thing, you need to give a short and sweet explanation about your products. Within a few seconds, you have to unpack its features and benefits.  

• The Busy Bee Prospect: Every professional like CEO, CMO, etc. starts their day with a million tasks on their to-do list. Considering this, you have to plan a lightning-fast intro and share the value you offer.

What's Your Goal?

Are you looking to end up with a good follow-up meeting every day? Then, make a quick, attention-grabbing good sales pitch to make that happen. Having a goal to close more deals in a single call? Give your full potential to showcase your product within a few seconds.  

Have You Met Before?

When the call is not your first interaction with the prospect, you have already shared your intro through call or email, you have more time now. Rather than sharing basic info about your product, just directly jump into the features and the in-depth explanation and also share about the special offers for them.  

The Short Pitch Vs. the Longer Pitch

To find out the best one, you always need to evaluate both positives and negatives.  

The Short Pitch:

• Pros: A Quick pitch can help you make more calls per day, and it won’t waste anyone's time. With a concise message and focused communication, you can achieve it more impactful.  

• Cons: If you choose a shorter pitch, you may miss some important details during the call. It’s quite complex for you to build rapport and perfect connections for your sales when you don’t plan well.  

The Longer Pitch:

• Pros: You have more space to explain the intricacies of your product or service, and you can spend some time building a connection with the prospect.

• Cons: The receiver will get bored when you prefer a longer pitch and sometimes, they lose attention in their busy schedule. Sharing a long message can be overwhelming and may lead to reduced engagement during the call.  

Keeping the Spark Alive!

Sometimes, no matter how long your pitch is, it needs to be engaging.  

Here are some important tips:

• Hook them From the Initial: Start your call with a bang! Research and plan a thought-provoking question or any related statistics about your industry to initiate your call that will grab their attention.  

• Chat, Don't Pitch: Always try to speak naturally and avoid the robotic script. Because it can be open to communication with them, asking questions, sharing concise messages, listening to their specific needs and responses.  

• Storytelling that connects: People love stories. Share a story that is compelling about how your product solved a similar customer’s problem. Include the challenges they faced and how you gave the solutions, in brief.  

• Explain Benefits, Not Features: Do you think just sharing benefits is enough? No, you have to explain how it benefits them by sharing how your product or service will solve their problems, save them time, or even make it easier.

• A Clear CTA: It’s really important. Ending with a perfect business pitch by directing them what they want to do next. Ask them about your interest in getting a free demo or to use your free credits. Share them if they need it and keep the conversation moving forward.

How Long Should It Be?

In cold calling, every second counts. It’s essential to make it clear within a short call duration. You can make the cold call duration from 30 seconds to 12 minutes. When you follow the proper timeframe with a compelling message, you can be able to engage with them as you expected.  

• The 30-Second Elevator Pitch: It’s a super-quick call. Shorten your communication, but you need to cover about the company, products, and the offers you provide.

• The 1-2 Minute Sweet Spot: You have some extended time here. Briefly introduce yourself, then highlight a common challenge faced by their industry and how your product or service directly addresses it. Keep your language clear and your delivery confident.

This duration is effective because it respects the prospect's time while providing enough information to spark their interest, creating a pathway for further dialogue.

Remember, mastering the cold call pitch takes practice. It makes your cold call perfect with a perfect plan. Rehearsal is very important in crafting your intro and the talking points and also the related potential questions to make their next move towards our product. The first impression is crucial. Practice well and be confident to make them engage, not to leave your call. Need to find the right phone numbers of your prospects for cold calling? Try InFynd B2B Contact data and connect with your prospects 4 out of 5 times.

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